FootJoy highlights significant brand momentum in H1 as the latest Golf Datatech figures report market share gains across footwear and apparel categories in the UK.
FJ’s leading and diverse range provides the foundations for its UK’s growth as the brand solidifies its market-leading position with a 48 per cent* share of the market (closest competitor 13 per cent*) and moves up 4pts versus 2021.
Highlighting the brand’s dimension, FJ occupies six of the top 10 best-selling footwear models, including all top five positions.
The game-changing, performance spikeless Pro|SL continues its dominance as the best-selling model and is supported by the most popular shoe on Tour, Premiere Series Packard, as well as new additions to the range in FUEL and Tour Alpha.
FJ Traditions and SuperLites XP complete the top six models, highlighting FJ’s range of performance footwear options to suit a variety of preferences and needs.
As golfers flock back to clubs and pandemic restrictions ease, significant on-course traffic and sales support FJ’s footwear growth, with 54 per cent* share of on-course footwear sales.
*Golf Datatech sell through data Jan – June 2022
When it comes to apparel FJ assumes the #1 position for men’s shirt sales with an 18% value share, over five points ahead of the nearest competitor. Men’s tops and bottoms have also seen huge market share increases with a 23% value increases in total tops vs 2021 and a 58% value increase in on course sales of men’s bottoms, resulting in a number two position with 18.6% of the market.
The launch of HydroSeries headlines the brand’s momentum and has supercharged outerwear, witnessing a 117% increase in total outerwear value, up almost six points in market share.
The FJ sales team now looks to continue to build on the shared growth with partners with SS’23 apparel pre-book currently open before beginning shoe stockrooms in September to showcase new additions to its footwear line in 2023.
FJ credits its relationship with trade partners as the brand’s momentum continues into the second half of the year:
Russell Lawes, FJ Brand Director, said: “Undoubtedly, the last 12 months have put a great stress across the business from a logistics perspective as we look to work in collaboration with our partners to ensure they are best supported with FJ product coming into a buoyant market.
“To support the growth and navigate difficulties from supply chain pressures and global freight delays, we made the early decision to fly product in to ensure the brand upheld delivery with partners, particularly for all key product launches, and ultimately the first half results demonstrate the shared success of that investment.
“We would like to extend a huge thank you to our retail partners, who have shown fantastic commitment to FJ and to bringing our products to golfers throughout the season.”
